And your typefaces and fonts are a key element in your branding.Įvery typeface you choose has a personality and conveys some sort of emotion, which in turn causes the customer to make assumptions about your brand. Why Typefaces and Fonts Matter: The Psychology and Meaning Behind Your Typeface ChoicesĪccording to a study published in the Behaviour & Information Technology research journal, it takes someone only 50 milliseconds to make a first impression about your brand and your website. But 14-point Times New Roman and 18-point Times New Roman are fonts of the same typeface. A font is a set of glyphs in a typeface.įor example, Helvetica or Times New Roman are typefaces.A typeface is a collection of glyphs (i.e., the letters, numbers, symbols and punctuation) that all share a single design.While many people treat these terms as interchangeable, there is a subtle yet important difference: Throughout this guide, we'll use the terms "typefaces" and "fonts" frequently. Terminology 101: The Difference Between Typefaces and Fonts The strategic best practices for using typefaces and fonts in your branding, your website, your marketing communications and more.The differences between different font sizes, styles, etc.
The four most popular typeface styles (and what they mean to your customers).The psychological impact of your typefaces and fonts.
The difference between typefaces and fonts (it's easy to get these two terms confused!).In this comprehensive guide to the role that typefaces and fonts play in your marketing and branding, we'll explore:
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